Fractional marketing leader with nearly two decades of experience helping businesses clarify their brand, sharpen their strategy, and grow with intention.

What I do

I get to know people and businesses fast. Across brand, operations, sales, and customer experience, I uncover opportunities, identify blind spots, and build a clear path forward. Whether that's a full marketing strategy overhaul or executing one sharp campaign, everything is built to drive outcomes, not just activity.

That can look like:

  • Brand strategy and positioning

  • Campaign development and execution

  • Events and experiential marketing

  • Market expansion and partnerships

  • Fractional/senior marketing leadership

Marketing works when it's deliberate. I help businesses figure out what matters, do it well, and stay consistent.

A woman with long blonde hair, wearing a white blazer and white pants, sitting on a white bench against a plain light grey background, smiling at the camera.
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The Problem I Solve

Most businesses rarely have one marketing challenge. They have a tangle of them:

  • Marketing that feels active but not effective

  • Unclear or inconsistent messaging

  • Disconnected tactics without a clear strategy

  • Teams that need structure, direction, or leadership

I help leadership teams untangle it into a marketing function that delivers growth you can measure and sustain.

My Story

I’ve spent nearly two decades in hospitality marketing, starting in operations and growing into national brand leadership.

That foundation shaped how I approach marketing - it has to connect to the full business. Sales, guest experience, team culture and brand reputation all need to work together for marketing to be effective.

Most recently, I led national marketing efforts for Cactus Club Cafe and King Taps - delivering 15+ new market and location openings across Canada and the U.S., multiple full brand overhauls, 100+ events and partnerships, and years of integrated campaigns that drove measurable growth at every level of the business.

Cactus Club Cafe logo

Brands I’ve worked with

King Taps logo
Logo for The Village Taphouse
The Red Bull logo features two red bulls facing each other with a yellow sun in the background and the text 'Red Bull' below.
Illustration of a stylized fan with light blue blades and a black background, titled 'Fanciful Fan Design'.
Logo featuring a pink helmet with a stylized figure and stars, and the text 'PINK WHITNEY BY NEW AMSTERDAM VODKA' below.
Logo for The NFL Huddle with the NFL shield and text on a blue background.
Logo of Labatt beer featuring a red maple leaf emblem with laurel leaves and the word 'Labatt' in blue cursive script.

  • Alisha Mills - Managing Partner at Mothership Marketing Inc.

    Christi is one of those rare marketers who can do both the big-picture thinking and the day-to-day work required to make things happen. She understands brand, growth, operations, partnerships, and people, and she approaches all of it with a genuine commitment to the success of the business.

    What I've always admired most about Christi is that she doesn't just create plans, she makes things happen. She's willing to roll up her sleeves, tackle tough challenges, and work alongside her team to get results. Thoughtful, collaborative, and highly capable, she brings both strategic perspective and practical execution to every opportunity. She's someone I would trust with just about any marketing challenge.

  • Nicki Licas - Sr. Director Brand At Cactus Club Cafe

    Christi is someone you want on your team. She's led brand overhauls, opened new markets, and built programs that have delivered double-digit growth for multiple years running. What makes her rare is that she does all of it with infectious energy and genuine warmth. She makes the work better and the room better at the same time. Sharp, hilarious, and relentlessly effective. If you get the chance, take it.

  • Marion Young - Director, global communications at Arc'teryx

    Talented, hard-working, creative… Christi is all of these things and more. I have thoroughly enjoyed collaborating with her and am continually amazed by her expertise. Trust Christi to deliver meaningful results that will move the needle.

  • Katie Alexander - Project Manager At Long Life Windows & Doors

    Christi has an incredible ability to combine creativity with true strategy. She takes the complexity out of marketing by uncovering what makes a business unique and translating it into messaging that genuinely connects with the right audience. She doesn't just create beautiful marketing; every recommendation is thoughtful, intentional, and backed by purpose.

    What sets Christi apart is how deeply she listens and how much she truly cares about her clients' success. She's collaborative, insightful, and has a gift for finding the heart of a brand's story and bringing it to life in an authentic way. If you're looking for a marketing professional who will elevate your brand with both creativity and strategic thinking, I can't recommend Christi highly enough.

  • Christy Murphy - EVP, Marketing at Cactus Club Cafe

    Over nearly two decades of working together, I’ve come to believe that Christi possesses a rare gift: she sees possibility where others see limitations. Her intelligence, resilience, humour, and relentless drive make her exceptional, but it’s her character that makes her unforgettable. Few people leave a lasting impact on both the work and the people around them the way Christi does. I would trust her with any challenge, on any team, in any circumstance—and I cannot recommend her highly enough.

  • Matt Roma - Director & CEO at Golden Cross Resources

    Christi is the kind of collaborator you can hand a complex project to and trust it will get done — properly and on time. She asks the right questions, stays ahead of the details, and consistently delivers results that exceed expectations. She brings both strategic thinking and real execution to the table. That combination is harder to find than people think. Highly recommend.

  • Tory Nash - Sr. Director Public Relations Cactus Club Cafe

    Christi is, quite simply, the bomb dot com. In the five years we worked together, she constantly blew me away with her hard work, brilliant ideas, and ability to maximize every tool available to drive impact. She doesn't just deliver exceptional results—she brings an infectious, fun energy to the process. If you want a strategist who is as delightful to work with as she is smart, Christi is your person.